Do you know where your traffic is?
Internet Marketing can be a very powerful ally for your business but it needs to be done right to be effective. Many internet marketing rookies (and some veterans) continue to make the same types of mistakes in their online marketing efforts. Listed below are the top 5 internet marketing mistakes to watch out for and avoid…….
1: Making viewers wait. People expect the internet to be fast. If your website server is slow or uses graphics that take two minutes to download, you can say goodbye to your potential customers. To market yourself effectively, you need to put your information in front of people quickly.
2: Not remaining timely. Far too many businesses let their web sites go fallow. You need to stay current if you hope to attract customers. If you have marketing material on your site about a Memorial Day special and it’s June 15th, you’re losing customers.
3: Not utilizing PPC. Yes I know you probably threw some money aimlessly at a PPC campaign by now and it didn’t produce any results. In order for a PPC campaign to be done right you must focus on ad development, keyword research, web content and conversion rates among many other variables. By tracking and monitoring your ads you can still find the holy grail of successful PPC campagins but there is a process to follow. Fortunately for you NetVantage Solutons knows this process and we do it well! If you need rescuing and you are frustrated with your past results go to the bottom of this page and click the red bar to get your free account audit.
4: Not optimizing conversion rates on SEO. While it seems like it should be obvious, many business owners focus on traffic, while forgetting about optimizing conversion rates. Traffic and conversion are both important, but they completely rely on each other; without one, having much of the other won’t matter at all. Even the best content will be ineffective if it doesn’t motivate customers to buy. It is important to introduce customers to your brand, but it’s also important that you encourage those customers to take action that will benefit your business.
5: Not using NetVantage Solutions. Ok Ok shameless plug, but we have to say with the experience in place and the knowledge base of the Netvantage Solutions team, we know our stuff and we get our customers results. If you would like to speak to one of our market managers to get your free web site analysis give us a call today at (214) 245-5134 or toll free at (866) 379-3481. We look forward to increasing your bottom line online!